Pinterest is the best social media to use to drive traffic to your e-commerce business or to your blog for many reasons. In today’s article, I will list the benefits of using Pinterest to get your e-commerce business customers and/or your blog readers.
Your Customer Base is Growing
Currently, Pinterest only has 250 million monthly active users. Compared that to Facebook’s 2.38 BILLION, Instagram’s 1B, and Twitter’s 326M (Stat Source: Statistica).
From these numbers, you would probably conclude that Pinterest should be the last social media that you need to use to promote your business but this is a very wrong assumption.
In May 2018, it was reported that Pinterest has 250 million monthly active users (MAU). That is up 50 million MAU versus when 200 million MAU when they reported on September 2017. That means Pinterest has been adding 6.25 million users per month. In comparison, Twitter only added 9 mil MAU for the entire year of 2018!
So what does that mean to you?
Well, you can rest assured that using Pinterest as one of your advertising tools would result in an ever-expanding customer base. Do not forget, the rapid growth of Pinterest is just an icing to the cake since Pinterest already has over 250 million MAU that you can advertise to.