How to Price Items on eBay?

The step-by-step process of selling on eBay is so straightforward, even a grade-school student can start an eBay business. However, making it profitable is a different story! You need to know what items to sell and how much you should sell it to make sales and to be profitable. For this reason, it is really important to know How to Price Items on eBay correctly so you can make both your customers and wallet happy.

In this article, I will show you a technique on how you can properly price your items so it will sell. You can also use this technique to help you identify what items you should flip for profit.

Affiliate Disclosure – I am an Affiliate of many products promoted on this website and may earn a commission if you purchase something.

How to Price Items on eBay (PC Version)

1. Sign up or Log Into Your Account.  

In order to sell on eBay, you must need an account. You can use your existing personal eBay account to sell items if you already have one.

If you don’t then you need to create one. Don’t worry. Creating an account is super easy and you can create a new one within a minute.

Once you sort all those things out, all you need to do is log in. 

2. Search For Product Listings Similar to What You Are (or Will Be) Selling

Before you put your item up for sale, you must first do a little bit of research about the item.

Here are some of the questions you need to answer before putting up a listing:.

  • Does it sell?
  • At what price range does it sell for?
  • Will I make a profit if my product is selling at x dollars?

Of course if you are not making profit or profit is too small, then don’t bother selling the product. Move on, and find a profitable product.

Now, in order to answer the questions above, you will need to search eBay and find the existing listing of the product you wish to sell.

There are two ways to do this.

The first way is to use the search bar. This way is good if you know what you are trying to sell.

The other way is to use the “Shop by Category” feature. Use this way if you are just in the phase where you are trying to identify what products are profitable.

Using the Search Bar

In this method, you simply need to type the name of the product you want to sell in the search bar then hit search. After you hit enter, eBay will transfer you to the product listing page.

Using the Shop by Category

Here is what you need to do:

  • Click shop by category
  • Choose the category you want to sell in
  • Choose a sub-category
  • Browse for product
  • Decide what product you will sell

Go to Step 3 once you have decided what to sell

3. Do A Price Research

It is important to do a price research because you want to make sure you will make a profit.

In addition, you do not want to buy cheap deals hoping to make a profit on eBay only to find out no one wants to buy it.

Doing price research is very important especially if you are planning to do buy and sell so please do not skip this step.

Here are the steps on how to do price research:

  • Go to the menu bar on the left side of the webpage
  • Scroll down to “Show Only”
  • Checkmark the “Completed Items and/or “Sold Items”

Completed Listing

Checking the “Completed Listing” will enable you to see both successful and unsuccessful listing.

This is important to you as a seller because you will see how many of the items did sell. This will tell you the demand for the product.

For obvious reasons, please do not buy and sell items that do not have a demand.

Another information that you can get from “Completed Listing” is the price point where an item gets sold.

In the picture above, you will see that some prices are in black while some are in green.

The black-colored price means the items did not sell.

Note it is possible that there are other reasons why a product didn’t sell at a price point. It can be because of their descriptions, photos etc.

Of course, it is highly likely that their price point is out of whack.

At the end of the day, it would be a good practice to figure out why it didn’t sell so you can avoid their mistakes while improving your listing

The green-colored price indicates the items did sell

You need to put more attention to these listings because… well the seller successfully sold the item so you want to imitate them (Step 4).

Sold Item

The “Sold Item” option will show all the items that were sold.

The great thing about this option is it will immediately give you the listings that you need to imitate thus saving you time.

The downside of just clicking the sold item option is you wouldn’t see the failed listings, therefore, you will not have an idea why other listings failed to sell. You need that information because you want yours to succeed.

You can use either of the two, but you might want to use the completed listing option first. You need to know what price range the item you are hoping to sell will sell to help you price the item effectively.

Once you have done your price research, then you may want to check only the “Sold Item” then go to step 4.

4. Replicate the listing of successful sellers.

If others succeeded selling their listing then they probably did something right. Therefore, the right thing for you to do is to imitate their listing!

Now that you have reached this step, then I am pretty confident that you can now answer these questions:

  • Did it sell?
  • At what price range did it sell for?
  • What do other sellers put on the product title?
  • What kind of pictures other sellers upload?

Since you check-marked the Sold Item filter, then you should be able to tell now if the item you are hoping to sell has a demand

If you scroll through the page, you will also now have an idea at what price it will sell. Be sure to double-check if the price includes the shipping cost or not.

Next is to observe the keywords used on these “sold items”. It is important to write the right keywords because the chance of your listing to be seen by many depends on what keywords you use.

Finally, see what pictures they uploaded and how many. Images play an important role in buyer’ product purchase decision making.

Nice! If you made this far then I want to congratulate you because you are no professional on How to Price Items on eBay!

If you need additional help on how to list a product, then please check my article, “How Does eBay Work? Step by Step Guide for eBay First Time Buyers!”

How to Price Items on eBay (Mobile Version)

This is pretty much the same as the webpage version. The only difference is the layout of the app which I want to show to you so you will not have a hard time following it. 

1. Download and open your eBay mobile account

If you have an eBay up, then go ahead and open it but if you don’t just go to your app store, search “eBay” then download the app. 

If you are new to eBay, then it will ask you to create an account so go ahead and create one. If this is your first time using the app but already have an existing account then go ahead and log in.  

2. On the search bar, type in the item you want to buy and sell or use the barcode icon 

Once you are inside the app, you will then have to search the item you are trying to sell. You can do this either by typing the name/ description of the item you will be selling on the search bar or select the barcode feature which can be found on the right side of the search bar to take a picture of the barcode of the item if you have one.  

3. Click the completed listing

Once you are in the product listing page, click the “Filter” menu that can be found on the upper right of the app.

After, check the “Completed Listing” and/or the “Sold Items” options to filter the result. 

Like in the browser version, eBay will show all listings that are completed if you choose the completed listing option or only the listings that were successfully sold if you choose the sold item option. 

4. Replicate the listing of successful sellers

Again, just study the successful listing and try to replicate it to increase your chances of selling the same product. 

That’s All Folks, Feedback and Suggestions?

That is all I can share for now. If you have any questions about the topic, then please do not hesitate to ask. If you have any experience selling on eBay and knows a trick or two, then I encourage you to please share it as well in the comment section.

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6 thoughts on “How to Price Items on eBay?”

  1. That is really the best way to set your product price because, you get to be more competitive. Many people like to set a price according to how the bought their products but the reality is that, certainly someone is already selling your product. So, you need to keep a competitive price to be sure you  can sell too. If you are too expensive, you will not sell, you need to be at the same price or at a lower price to be sure to sell. And your product page needs to be attractive, see what others are doing and do it better. That is how you stay in the market and gain your market share.


    • I totally agree with you.

      Funny story, on my first attempt selling on eBay, I thought it is good enough to buy an item 50% off then mark up the price at least 20 to 30%. It thought that is good enough. After being listed on eBay for couple of weeks, nothing happened. I tried to improve my process and that is when I learned that before listing an item, I must first see how much an items is being bought at.

      You can also use this technique to figure out the supply and demand of the item you are trying to sell. Of course, it would be advisable if you try to sell that has a lot of demand.

      Anyways, thanks for reading the article. I hope you did enjoy reading it as much as I enjoyed writing it. I hope it added value in your life.



  2. Thanks for the tips. I’ve been doing affiliate marketing for years now and never thought of selling on eBay until I stumbled upon this blog post of yours teaching people how to set up a listing on eBay. There are many success stories I’ve heard before about eBay, ordinary people earning a side income with the platform. Now that I have an idea of how it works, maybe I should try it too.

    Do I have to pay a membership fee like a premium membership fee to be able to use eBay as a seller?

    • Hi Gomer,

      Speaking of affiliate marketing, do you know that eBay also has an affiliate marketing? It is called eBay Partner Network and basically you can get an affiliate link on virtually all the items being sold on eBay. It would be nice to talk about something and find some related items on eBay and advertise it on the side.

      Also, yes, selling on eBay is very lucrative and has a lot of potential. It is basically like having a store in a mall. The only difference is you have a 180 million potential customers visiting your store every day. In addition, you can easily target your customers thus increasing your chances to sell your items.

      As per your question, there is no membership fee if you are selling 50 items or less every month. However, eBay takes 10% of the sell price so make sure to sell items that will still yield a profit after shipping cost and listing fee.

      Hope that helps!



  3. This is a great guide for people who doesn’t know how to do this. It is actually quite simple. I just give one advice, be careful when you shop there or who you want to sell it to. Not everybody can be trusted, but these kind of persons you will find everywhere. Anyway, a warning is always good, because you always have naive people everywhere. 

    • Hi, 

      Yes, you are right. Being careful is always good. We need to be careful about these messed up people whether you are selling or buying things, but as you said, they are everywhere anyway. 

      What is great about eBay is they proactively protect both their buyers and sellers, so this should give any eBay user a peace of mind. 



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