How to Start an Affiliate Marketing?| Definitive Guide

Affiliate marketing is one of the best online business for beginners to try. It is easy to learn, straightforward to run and cheap to maintain. The big question now is How to Start An Affiliate Marketing? Fortunately, there are only 8 Steps to Start Your Very Own Affiliate Marketing and I will explain those steps in detail in this definitive guide.   

Fun Fact About Affiliate Marketing

  1. John Stone a.k.a. Millionaire Mentor generated a whopping $7 million in affiliate marketing revenue (Source: MediaKix)
  2. More than 15% of the digital media industry’s revenue comes from affiliate marketing (Source: Business Insider)
  3. 8 out of 10 brands you use has an affiliate program (Source: MediaKix)

Affiliate Disclosure – I am an Affiliate of many products promoted on this website and may earn a commission if you purchase something.

Terms, Roles, and Lingo Of Affiliate Marketing

Before anything else, let me define the terms, roles, and lingo associated with affiliate marketing. 

Pat Flynn, one of the best affiliate marketers, defines affiliate marketing as, 

“the process of earning a commission by promoting other people’s (or company’s) products. You can find a product you like, promote it to others and earn a piece of the profit for each sale that you make”

4 Core Players of Affiliate Marketing. 

Wikipedia claims that there are actually 4 core players in affiliate marketing. 

The Merchant 

The creator is the owner of the affiliate product. The merchant can be a big company or a solo entrepreneur. They can be very involved in their affiliate program or they just use the service of an affiliate network to do all the affiliate marketing work.

The Affiliate Network 

The middleman between the merchant and the affiliate publishers. They are the ones who handle the tracking of affiliate sales, payment, and product delivery. Affiliate networks also serve as a database of affiliate products. 

Note that if you are planning to become a merchant, you don’t necessarily need an affiliate network since you can do run your program. Of course, it will involve a lot of work and you might not get a lot of exposure if you are just a small company

The Affiliate Publisher 

The marketer of the affiliate product. Affiliate publishers are the ones who market the affiliate products. Some affiliate publishers are just a single player, but it is not uncommon to see big companies market affiliate products. 

The Customer 

The customers are the one who buys the affiliate product. They are who the affiliate publishers promote affiliate products via different digital marketing techniques. 

Other Affiliate Marketing Term

Affiliate Program

The program an affiliate publisher applies to before it can promote an affiliate product. Some affiliate programs are stand-alone or managed by the company, while others require you to join in an affiliate network before you can join.

Affiliate Product

The product affiliate publishers promote to their audience and customers.

Affiliate Links

The link has a tracking ID and is shared by affiliate marketers to their customers when promoting affiliate products. When customers click on the link, a cookie will be stored on their computer. The cookie will let the merchant or network know if the customer buys the product and who is the affiliate. 

Basically, the affiliate links tracks who sells who so they can be paid accordingly. 

2 Ways to Make Money on Affiliate Marketing

When people talk about affiliate marketing, they automatically assume that they are the ones who promote other people’s products for a commission. I guess it is this way since being an affiliate is easy and straightforward.

However, I want to let you know that becoming a merchant is also a viable choice especially if you are an established business and have products to sell. Becoming a merchant will definitely going to boost your sales.

Unfortunately, the topic of becoming a merchant is also a big topic and I will not be able to cover it in this guide. I want you to know that the focus of this “How to Start an Affiliate Marketing Business Definitive Guide” is to help you get started as an affiliate.

14 thoughts on “How to Start an Affiliate Marketing?| Definitive Guide”

  1. Your instructions for starting an Affiliate business are very well laid out and easy to access.  Your suggestions that are accessed in the different topics are well written well.   I prefer clean neat sites, and yours made your information very easy to read and think about without crazy pop-ups or other distracting items on your site.  The explanation of the 4 people involved in Affiliate marketing made it clear what this kind of marketing is all about.  I think everyone has their own ideas of what affiliate marketing is, and getting this part straight helps them build their business for success.  

    I also went through to the niche suggestions and those were well done and should help anyone needing some nudge to help select their own direction.  We all read and try to educate ourselves, all part of the game.  However, sometimes reading more will open some doors in your mind and help you push forward. I’m not new, but do get rusty from time to time.

    • Hi, 

      Thanks for your comment. I am glad that you find the article helpful. This is a big deal coming from a person who’s been doing affiliate marketing for a while now. I am also pleased to know that you find the layout of my article to be reasonable. I try my best to offer great articles to my audience. 

      I totally agree with what you said, “We all read and try to educate ourselves, all part of the game.” Even for me who’s been doing affiliate marketing for years now still needs to learn more about it to sharpen my system. That said, maybe you would like to read my article about Tips for Affiliate Marketing. I hope this too will add value to your business. 

      john Greg 

  2. This site was interesting and so well set up There were some topics that you touched base on that I have heard very few speak so well with Affiliate Marketing If you don’t mind I would like to read more of your content. Your home page was just amazing the coloring was awesome look like a professional set it up. 

    • Hi

      I am glad that you liked this article and find the article to be helpful.

      Yes! Let us keep in touch. The easiest way to do that is by LIKING or Following my social media! Just search @wealthbuildertips on Facebook, Instagram and Pinterest or @buildwealthtips on Twitter! 

      See you there! 

  3. I am a beginner seeking a passive income so I am glad I came across your site! Definitely some steps to that passive income but you make it look attainable. I think I already have a niche I would like to try. I definitely need to bookmark your site and review these steps as I take my journey. Thank you for breaking it down so well!

    • Hi, 

      I am glad that you like my article. 

      Which step/s do you think you will need the help the most? Which one do you want me to elaborate more?

      By the way, if you are a beginner and looking for someone or courses to build your business, then I would recommend that you subscribe to one of this online courses: Shaw Academy or WealthyAffiliate

      John Greg

  4. Wow!, it is nice to know more about affiliate marketing, and how to start it, there are lots of scammers everywhere but i think with your detailed information, one can start affiliate marketing without mush difficulties, and the steps are really easy, am into affiliate marketing and will also apply some of these steps, and will also share this informative to some of my friend that are willing to start up affiliate marketing..Thanks for sharing

  5. You have laid out the steps on how to start and affiliate marketing business in easy steps to follow. Could the order be changed around a bit that you start with your website before you find affiliate programs to join? I have found that some merchants and programs want to have the link to your website before they will approve you, so I would be curious to know what you think? 

    I am pleased to see that you have mentioned the merchant side of affiliate  marketing as that is a part that is often overlooked. 

    • Hi,

      Yes! You can totally inter-change some of the steps as you see it fit.

      In Step 2: Find Products to Promote, I actually mentioned that some affiliate programs/networks would require a website before you can join. I advise that you jot down products/ networks in a notebook or on a computer for reference. The reason why I suggested to research products/networks to apply first is that I don’t want you to buy all the stuff necessary to build a website then you later find out that you have no products to promote.

      John Greg

  6. Affiliate marketing is one the easiest business to start. But this is not a get-rich-quick kind of thing. It require dedicated effort in learning how to create an online affiliate business and to regularly keep marketing the product which you use. It requires conviction to draw in your customers and win their trust.

    Your 8 step methodology is a great guide for wannabe online affiliate marketers. Each step is very well explained and clears the flowchart of becoming an Affiliate Marketer. The terms used in Affiliate Marketing are clearly explained.

    Thanks for sharing this article. Definitely useful for all wannabe affiliate marketers.

    • Hi,
      I totally agree with you. Affiliate Marketing is such a wonderful business model with lots of potentials. Unfortunately a lot of “entrepreneurs” package it to some sort of get-rich-quick scheme which is why it is getting a bad rep.

      Nowadays, there are lots of affiliate marketing programs and courses that will cost students hundreds of dollars in exchange for “proper” and “fail-proof” way of affiliate marketing. Although I think some of the programs are true, the price tag of these courses is ridiculous. This is the reason why I am trying to teach Affiliate Marketing for free! My mini-courses are far from perfect though, and if you are looking for high-quality courses for a low price, then I would like to recommend Wealthy Affiliate for you.

      They have a $0 Starter Account so it is as risk-free as it can get. Try it out and let me know what you think about it.

      John Greg

  7. Thank you so much for sharing with us a wonderful and informative article. The main theme of this article is How to Start an Affiliate Marketing? It is truly incredible that you have illustrated this topic so well in your article. I have learned a lot by reading your article and gained a lot of knowledge about affiliate marketing. Of the points mentioned in your article, I like 7 steps to start an affiliate marketing business.
    I have learned a lot about affiliate marketing by accepting your free e-book.Thank you for the beautiful e-book of affiliate marketing that you have discussed in great detail. So I would say that those who want to do affiliate marketing should read your article well and order a free ebook now.

    Finally, I enjoyed reading your article and so I’d like to share your article in my Facebook group if you are happy with me.

    • Hi,

      I am glad that you find the article helpful and relevant to your situation. I also want to thank you for signing up to our community and I am happy that you like the e-book.

      Talking about affiliate marketing, have you done affiliate marketing using Pinterest and Amazon? They are a great combo since Pinterest has users who are ready to buy products, and Amazon sells virtually every type of merchandise. If you want to take advantage of this situation, I would recommend to you, “How to Add Amazon Affiliate Links On Pinterest”. The article is a step-by-step guide on how you can add Amazon affiliate to your Pinterest Pins.

      If this is your first time hearing about Amazon/Pinterest affiliate marketing strategy, then I suggest you read, “9 Steps on How to Start an Affiliate Marketing Business Using Amazon and Pinterest” which will guide you in setting up your Amazon/Pinterest Affiliate Marketing Business.


      John Greg


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