Search Engine Marketing (SEM) makes it fast and easy for your online business to land on the 1st page of any search engine result page (SERP). The problem with SEM is you can easily lose money if you don’t know what keywords to use or have no idea which audience to target. To help you with that problem, I will teach you How to Use Google Trends for Marketing, so you can reap the benefits of SEM without needlessly spending your advertising budget.
Hello Wealth Builders,
Today, you will learn the following:
- What is Google Trends?
- How Google Trends Works?
- How To Use Google Trends for Marketing
- How to Use Google Trends for Keyword Research
- How to Use Google Trends to Find Target Market Demographics
Affiliate Disclosure – I am an Affiliate of many products promoted on this website and may earn a commission if you purchase something.
What is Google Trends?
Google Trends, according to Wikipedia,
“is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.”
How Google Trends Works?
Google Trends shows users the relative popularity of a search term. Google Trends Help Center explains that relative popularity means,
” each data point is divided by the total searches of the geography and time range it represents”.
Note: Repeated searches done by the same user over a short period are not counted to paint a better picture.
How Google Trends Different fromGoogle Keyword Planner?
Ahres.com explains the difference between Keyword Planner and Google Trends is,
“Google Keyword Planner shows absolute search volume date, [whereas] Google Trends shows the relative popularity of a search query”
How to Use Google Trends For Marketing?
You want to use Google Trends to find keywords that are trending over a period of time and know where the searches are coming from. The reason you want to do this is that a trending keyword usually has lots of search volume with low competition. That means more organic traffic to your site.
Another advantage of using Google Trends is to determine if a keyword is seasonal, and when it is searched the most because knowing this information can help you time your post for maximum return.
There are other reasons why it is beneficial to you to use Google Trends, but let me now teach you you How to Use Google Trends for Marketing.
There are two ways you can use Google Trends for Marketing. First is by using it for Keyword Research, and the other is using it to find target demographics.
Using Google Trends for Keyword Research
We know the importance of keyword research to our online business or blog. Ultimately, our goal as digital marketers is to put our content to as many result pages as possible and using the right keywords will help us to achieve that.
Yes! You can use keyword tools such as Google Keyword Planner (via Google Adwords), Ubersuggest, and Jaxxy (TRY it for free below), but the keywords they give are usually competitive and really hard to rank.
As a digital marketer, your goal is to find keywords that have high search volume but low competition, but the keywords you get from keyword tools have high search volume and high competition.
This is where Google Trends becomes helpful in your keyword research.
Google Trends will show you keywords that are trending over a period of time. You want to get keywords that are recently trending because they usually have high search volume but low competition.
How do you do that?
1. Go to https://trends.google.com
2. Type a search term or a topic in the search bar
3. Change the location into worldwide
4. Change the timeline into the past 12 months
5. Check the top 5 – 10 countries
6. Decide which country you will advertise in
When deciding a country, check if the trend for the keyword you are searching in that country is stable or rising.
Also, consider if the product you are trying to sell is affordable to that country.
Finally, you would want to make sure the country speaks or understand the language used in your business.
7. Change the location into the chosen country
8. Go to the Related Queries to Find Keywords to be used for your PPC campaigns
Using Google Trends to Find Target Demographics
In order to decide where (country/city) you will market your product, you must go back to step 7 of Using Google Trends for Keyword Research then follow the steps below.
You need gender, age, and location to determine your target audience demographics. Unfortunately, Google Trends only provides location. Nevertheless, it is a good start.
The steps below are to get the gender and age data you need for your audience targeting.
- Check the sub-region Google trends suggests
- Create a pay-per-click campaign or social media ads
- Use the suggested sub-region on your PPC campaign or social media ads
- Do split testing*
*You will have to do split-testing in order to determine the best target audience. Split-testing is basically comparing 2 groups that are identical except for one factor.
Example of Split Testing
You wanted to create an Ad in Canada, but you don’t know whether the female or male population will be more interested in your product, so you do a split testing.
You created one Ad only to be shown to male and another Ad only to be shown to females, and find out which Ad will have a higher Click-through-rate.
Note: CTR is a percentage of people who clicked on your ad after seeing it.
Therefore, if your male audience has a higher CTR, then that means they are more interested in your product. the gender that you need to focus your marketing dollars on.
After you finish split testing the gender of your target audience, the next thing you need to do is to split test the gender.
What Do You Think?
I hope this article added value to your life.
If it does, which one do you think you can use to your digital marketing strategy?
Are there claims that I made that you think is not probable?
Hey, I want to hear your feedback! Please leave a message in the comment section.