You probably have a Pinterest account or maybe you don’t. You probably think Pinterest is another kind of social media but it is not! True, you have the following and followers stuff going on here, but that’s about it.
Believe it or not, Pinterest is more of a search engine than social media. Unlike your typical social media such as Facebook, Instagram, Twitter or Snapchat, Pinterest is not really all about you. Well technically, it’s still about you but not you you…
Hmm let’s say it’s about your idea, hobbies, desires, etc. but not “selfie” you! Pinterest’s primary focus is not on “What is in Your Mind”, “Your Story” nor your “Tweet”, but it is about giving you a space to search, curate, and share your ideas!
The distinguishing feature of Pinterest is it is a search engine disguised as social media and that is FREAKING awesome… Okay if that didn’t make you excited, then you are missing out… A LOT! – a lot of potential customers because you are not familiar with the power of Pinterest
How is Pinterest being a search engine really good for you especially if you have an e-commerce business or you are a content marketer?
Well, let me give you a crash course on how an online business works.
First, in order for you to make money online then you should have a product to sell and customers to buy it
I think this is pretty straight-forward and doesn’t need an additional explanation but just in case… I just want to let you know that in order to make money then you have to sell something and someone needs to buy that.
Don’t worry, you do not need to have your own beauty line or you do not need to start a manufacturing company to sell online but that’s great if you do have products or services to sell. If none, don’t worry. You can still sell, but you would need to find an affiliate partner.
Once you have found, applied and been approved by an affiliate partner of your choice, then they will provide you an affiliate link. At this point, the next thing you need to do is to advertise the product either through a blog, or vlog or even through Pinterest, and make a “call to action” for your readers to purchase the product through the link that you provided.
Now, in order to have customers, you will need to advertise online.
Well, this is another pretty basic one. Of course, like in real life, you will have to advertise your product/services for people to know that they exist! In the online world though, marketing your product/service is much easier and more effective than in real life.
For example, you can advertise your product by writing a blog. Once you have written that blog, it will exist in the world wide web as long as the internet exists. In other words, one advert can be used over and over again. In other… other… words, the return on investment on your online advertisement is high!
Another example is people (yes that includes you and me) unknowingly (but since I’m telling you this now then you knowingly) leaves a lot of data about themselves on the internet.
Whenever they browse different sites, the things that they searched in Google, the posts that they did on their social media, all videos that they watched – yes, all of those activities are being collected. (Yup. It is true so don’t do something funny on the internet and nope going incognito will not be much of a help)
What happens to that data? Well, advertising companies such as Google and Facebook keep them and use this information when a customer ordered an advert from them. In this situation, they will first check the customer’s target audience and then they will look at their “database”. Finally, they will show the advert to people whose activities/behaviors match their customer’s target audience.
My point is, online advertising is very targeted thus giving you the best bang for your bucks.
There are four popular methods to advertise online: search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and e-mail marketing
There is a lot to say about these methods, but that is beyond the scope of this article but let me give you a quick overview
Search Engine Optimization
A way of advertising online where your goal is to land on the first page of a search engine result page. You can do this by using the right keywords (words that a user type on a search engine, i.e. Google, Bing, and Yahoo, to find the information they need) on the title, subheading, image, and body of your article.
Social Media Marketing
Another type of advertising online where you create a business account, grow your following by posting a combination of organic or paid content then make an action call to make your followers buy your product/service from time to time.
Search Engine Marketing – this type of online advertisement is similar to the SEO method in a sense that you want your website to be on the first page of a search engine result page, but the difference is SEO is an organic(free) way to get leads (potential customers) while SEM is paid to advertise. Essentially, you would ask search engine companies to post your website on the front page SERP when your keywords are searched by users for a fee.
e-mail marketing – an online advertising strategy where you collect email addresses of your reader so you can send them “value-adding” newsletters to build trust therefore relationship. Once in a while, you send a newsletter inviting them to purchase your product/service.
What is Pinterest Used For?
The beauty of Pinterest is you can use it for both search engine optimization and social media marketing.
Pinterest as a Search Engine Optimization Tool
Let me explain first how Pinterest can work as a search engine optimization. The thing with Pinterest is users go there to search for ideas in a market category (a.k.a. niche) they are interested in.
For example, let say you are a Pinterest user interested in making money online.
What you would usually do is you search for pins on how to make money online by typing the keyword “how to make money online” on the Pinterest search bar and Pinterest will show you Pinterest users, pins and boards that are related to that keyword.
Next, you will pick and save pins that you think are relevant to you so you can go back to it later for reading and learning. Usually, to make things tidy, you will have to create a board so you can move related pins in it.
That is how the Pinterest ecosystem works. Now if you are a business owner (especially an online business) then you can take advantage of this system by creating pins and boards that have the keyword “how to make money online” in it so other users can see your pins.
It is also critical that you linked your pins back your blog or website so when users click the pins for more more information then they will be redirected to your website.
Pinterest as a Social Media Marketing Tool
This is when Pinterest’s following/follower feature comes in handy.
Basically, as a Pinterest Business account user, you would need to create pins, re-pin other people’s pins, and create a board that is related to your niche a.k.a. market category so you increase your chance to be found by people who are interested in your niche. This will also help you build followings that are interested in your business which will help to increase your conversion rate.
Another way to use Pinterest as a social media marketing tool is to create an advert on Pinterest. This means you will have to create a pin like you normally do, but you will order from Pinterest to advertise it to your target audience.
When you order a sponsored pin, Pinterest will ask you details about who your target audience is. You have to provide these details and after your advert is approved, Pinterest will show your pin to the right people, therefore, increasing your chance to gain the right followers or even create a conversion!
Feedback, Suggestion, and Question
That’s all I got for this article. Please I encourage you to share your experience on Pinterest if you are using one for your business. If you have any questions, please do not hesitate to ask!