There’s been a steadily growing myth that email marketing is a dead end. However, marketing experts continue to claim otherwise. There’s something about email that’s more personal and connective compared to all other modern ways of marketing. Many businesses and website owners fail to realize the importance of building a mailing list. The benefits that come with a mailing list far outweigh the process of procuring and building up a list. If you’re still skeptical as to whether an email list could actually help your business, here are 6 reasons why you need to build an email list today!
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6 Reasons Why You Need To Build An Email List For Your Business Today
1. Email is intentional.
There’s no easier way to reach out to your clients directly other than email. If you’re not making a direct phone call or sending physical mail out, email is the next best thing. You can reach personally to all your clients, and you can do it all at one time. There would be no need to sift through the hundreds of clients you have. It makes communicating easier and faster as well.
2. You get a higher conversion rate.
It’s a time-tested option for many marketers. With the personal appeal that it offers, email allows businesses to really engage their clients. Email marketing drives majority of traffic to landing pages. It also allows a company to easily introduce new products, launch campaigns, and let clients know directly all about anything that’s going on. It monetizes your audience in a way that other media outlets don’t. After all, your audience is your biggest asset. Having an email list gives you firsthand access to that asset without the use of other marketing channels.
3. It has plenty of room for creativity.
There are many ways you can creatively market your brand and/or your business. While social media may be the go-to resource for many companies these days, none of them truly reflects intention towards your clients. When a client receives an email from your company, they feel addressed and acknowledged. It’s a great tool to show your brand creativity. An intentional and well thought out email will grab the attention of your clients like no other. You can utilize striking photos, engaging videos, and attention-grabbing copy to show off your creativity.
4. People actually check email.
Believe it or not, email is still the most preferred tool of communication for many people. Most people will check their email at least once a day, and many even open up their emails to start off a working day. You never have to worry about a missed generalized post or status update because you know that your email will be in your clients’ mailbox set to be read whenever they are ready. In addition, there are more active email accounts in comparison to those with social media accounts. In fact, most Internet users have at least one email account. In total, that number is in the billions, and it’s a resource that you can tap into any time.
5. You make your own rules.
When you build an email list, you’re essentially putting all the effort back into your business. An email list is something that you own—not a third party. Third-party marketing channels such as social media can change the rules on you and your marketing list at any time. By creating your own email list, you can also make your own rules. You can market as often as you like and also organize content as you see fit. You won’t have any guidelines to follow apart from your own.
6. You can build better relationships.
With a direct connection to your audience, you have a real opportunity to make it count. Understanding what your client might want to get or hear from you is the first step, and email is one of the best ways to offer that directly—even on a one-on-one basis. It’s also one of the most effective ways to make new sales with customers, establish a standard, and eventually cultivate a deeper communication. Believe it or not, clients who are invested in your company want to hear about what you are up to. Email is the best way to let your audience know.